See the whole path from first visit to retained habit.
Aizen connects the journey from first arrival to repeated value, then shows the leak that deserves your next experiment.
Visit
Did the right person arrive?
Signup
Did they make a commitment?
Onboard
Did they become ready to succeed?
Value
Did they achieve the promised outcome?
Habit
Did they return at the natural frequency?
The complete lifecycle
Traffic is only the first checkpoint.
Aizen keeps acquisition, activation, value, and repeated use in one view—so the biggest leak is visible before you choose what to build next.

Define successful use
Your retention metric starts with a definition, not a chart.
Aizen asks what successful use actually means for your product: who the user is, what outcome they want, which action creates Value, and how often they should naturally return.
Successful use
- Target user
- A founder improving product retention
- User goal
- Find and fix the largest retention leak
- Onboard action
- Connected the lifecycle events
- Value action
- Completed a recommended experiment
- Natural frequency
- Weekly
Questions
Before you join the beta.
Who is Aizen for?
Aizen is for founders and small product teams that need a clear retention model before they need another general-purpose analytics workspace.
Does Aizen replace general product analytics?
Not necessarily. Aizen is deliberately narrower: it makes the journey to repeated Value the primary model, the first screen, and the teaching workflow—not another report you have to configure and find.
What is available today?
The private beta includes the Visit-to-Habit dashboard, the Engagement Spectrum, and stage-level labs. The tools library and guided diagnostics are still being built.
How much does it cost?
Joining the waitlist is free. Beta pricing and terms will be clear before you accept an invitation.
Can existing users still log in?
Yes. Existing email and linked Google accounts can log in, and password reset remains available. Only new account creation is closed.
What happens after I join?
You will receive an email when a beta place is available. Joining the list does not create an account, project, trial, or billing record.
Private beta access
Find the retention leak worth fixing next.
Join the list for beta access. We’ll tell you exactly what is included, along with pricing and terms, before you accept an invitation.